When it came time for serenawilliams to debut her latest S by Serena collection during NYFW, she knew she needed to think outside the box. Take a behind-the-scenes look at her process:
, she knew she needed to think outside the box. “I wanted to do something totally different,” says Williams. “This show is not your normal fashion show; it’s really intimate.” Presented as a fireside chat witheditor in chief Anna Wintour, the event offered a glimpse inside both Williams’s creative process and her distinctive vision for fall 2020.
Though she’s best known as one of the sporting world’s all-time greats, Williams’s love affair with fashion began at a young age. “My mom used to make our outfits when we would play tennis,” she says. “She taught me early on how to sew and how to make things—it’s always been something that inevitably I was going to be in.” Williams’s status as an elite athlete, however, ended up making the journey to New York Fashion Week a little more complicated.
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