Anne Aaron at Netflix is in charge of making sure its content arrives on your screen on time and in pristine condition—and that’s a bigger encoding challenge than you think.
Anne Aaron just can’t help herself. Aaron, Netflix’s senior encoding technology director, was watching the company’s livestream of the Screen Actors Guild Awards earlier this year. And while the rest of the world marveled at all those celebrities and their glitzy outfits sparkling in a sea of flashing cameras, Aaron’s mind immediately started to analyze all the associated visual challenges Netflix’s encoding tech would have to tackle.
“You have to do subjective testing,” Aaron said. “It’s all based on ground truth, subjective testing.” The insights gained this way have been used by Netflix to train a machine learning model that can analyze the video quality of different encoding settings across the company’s entire catalog, which helps to figure out the optimal settings for each and every little slice of a show or movie.
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