.JaQuelKnight's choreography to theestallion's 'Body' was already viral, but a video edit elevated it to new heights. He discusses how his moves amplified an Adele song and the importance of his mission to copyright his work.
, the Atlanta native had begun his fight to copyright his moves in earnest. Now – as short-form videos have only become more ubiquitous – Knight has successfully copyrighted his iconic moves to Beyoncé’s “Single Ladies ,” with the help of Logitech, who joined Knight in the fight to properly attribute artists and streamline choreo copyrights.
“It’s a visual world,” says Knight. “With social media, things like TikTok and Instagram, dance is able to live on far beyond the original and sole purpose that it was created for. So it’s about time that we start to give credit and understand and accept that choreography is here to stand on its own.”
So far, Logitech has worked with 10 choreographers, including Knight, to get their work protected under copyright using labanotation. “It’s basically a structured system to analyze movement with symbols. And so it’s beautiful.” Rojas says.
While labanotation is used for legal copyright, there is still a long way to go until it can be applied comprehensively to an app such as TikTok in order to track moves. In late 2021, when Megan Thee Stallion’s “Body” choreography was mashed up with Adele’s soaring track “Water Under The Bridge” as a fun audio-video contrast, the challenge became frustrating for Knight, who created the dance back in 2020.
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