Inside HBO Max's scramble to launch a massive bet on streaming

What is HBO Max? Video-on-demand service has HBO originals, Warner Bros. shows and movies

, joined WarnerMedia as chief executive. The new team got on board with Stankey’s mandate that individual Time Warner properties — Warner Bros. studio, TBS, TNT, Cartoon Network and HBO — must collaborate to bolster HBO Max.“We said: We’ll have more to offer if we have more time,” Greenblatt said, recalling last year’s internal debate. “But we were already the last one in.”Programming executives recognized the urgency, and scrambled to get shows into production.

TV and film production abruptly shut down. WarnerMedia immediately recognized that it wouldn’t be able to stage the “Friends” reunion or finish most of the “Max Originals” planned for the launch.

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