Disney is developing a hotel which will incorporate elements from its world-famous theme parks and have a new kind of marketing muscle behind it.
Share to linkedinDisney/MarvelWhen most people think of hotels, a square box with a sign hanging outside springs to mind. Not Disneyland Paris.
One of the restaurants is designed like a ship’s hold complete with brass-rimmed portholes in the wooden walls and arched mahogany beams spanning the ceiling. Even the rooms fit the theme with their deep blue carpets, bed frames that look like they have been made from boat parts and furniture in the style of travel trunks.
“New York is the home to many iconic super heroes as well as the artists who created them so we thought this was a perfect chance to bring the two together,” says David Wilson, Vice President of Walt Disney Imagineering, which designs the media giant’s parks and resorts. “This hotel will be a luxury contemporary Manhattan establishment transporting our guests into a New York art gallery.”
The restaurants will take their cues from the New York dining scene. The flagship Manhattan Restaurant will feature freshly-produced Italian food whilst the Downtown Restaurant will have live cooking areas for American, Italian and Asian dishes. Wilson adds that “in the spirit of a typical Manhattan deli, guests will not be surrounded by pictures of celebrities but by 90 unique pieces of art from super hero portraits to character studies and sketches that were never published.
The refurbishment of the Hotel New York is the latest in a series which began in 2012. The Santa Fe and the Cheyenne have been given a glow from the addition of in-room hints to Disney’s Cars and Toy Story movies. At the Sequoia Lodge Bambi appears in suitably-themed woodland dioramas on the walls of the rooms whilst Disney characters dressed in nautical outfits peep out of portholes on the wallpaper of the Newport Bay Club rooms. It was driven by feedback from guests.
Whimsical architecture is just the start. Guests of Disney’s on-site hotels get magic touches like extended park hours and complimentary transport to the parks so that they make the most of their time. Gifts bought in the parks can even be delivered directly to the hotel boutique and, as we have, guests can buy meals with a wireless card which also acts as a room key and park ticket. Anyone who wants to splash out further can book rooms which have access to private check-in and lounges.
“Disneyland Paris welcomes guests coming from all over the world meaning that we host guests with different cultures and needs. Hence, we try to cater everyone’s unique needs,” says Champetier. “Our leitmotiv is to answer their own needs and specific features with the right answer and service.
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