Inside davido’s Global Musical Empire by StevenBertoni
t's early April, and Davido, the 30-year-old musical superstar, is about as jet-set as you can get. The global Afrobeats sensation, whose music has been streamed more than 2 billion times, has just released his fourth studio albumand is in the middle of a promotional odyssey, bouncing between Lagos, Johannesburg, New York and London to excite his increasingly international fanbase.
"I can remember when it wasn't cool to be from Africa—people would lie and say they were Jamaican," says Davido, who will headline the Forbes Under 30 Africa Summit in Gaborone, Botswana this weekend."Now we have our own Billboard charts in the US and UK—that shows how serious the Western world is taking our music."Afrobeats, a broad West African music genre that mixes jazz, driving drums, reggae, pop and hip-hop, is going global.
In 2016 he signed with Sony's Columbia Records, becoming one of the few African musicians to join a major international label. Last year, with musicians Trinidad Cardona and Aisha, he created the song, the official anthem for the 2022 FIFA World Cup, and performed at the global sport spectacle's closing ceremony.has already attracted critical praise and digital plays.
He also runs his Nigerian record label, Davido Music Worldwide, which gives him better leverage and economics in deals and develops upcoming local artists."My career has been so blessed. I haven't been like signing artists because I want to make money from them," says Davido."I just like to see them grow and know I was part of the success."
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