Carrie Walton Penner doesn’t have a day-to-day title like CEO, but her impact on the Broncos is pronounced — and growing.
Broncos camp rewind, Day 7: An ugly first two-minute drill for Russell Wilson and company, but a productive day
Rob Walton speaks as he is flanked by business partners Carrie Walton Penner, NFL commissioner Roger Goodell and Greg Penner during an NFL special league meeting at the JW Marriott in Bloomington, Minn. on Tuesday, Aug. 9, 2022. The Walton-Penner group was unanimously approved by fellow owners to assume ownership of the Denver Broncos.
“I was definitely open to figuring out what it looked like and then getting my feet on the ground and learning and understanding and then figuring out where it would be that I could have the greatest impact,” she said. “With Greg as the CEO, we knew coming into it that somebody needed to be in charge and it needed to be really clear who you go to if you need an answer.
“She’s committed to voice and committed to making decisions democratically,” said Marc Sternberg, who worked with Walton Penner for several years at the Walton Family Foundation and then founded A Street, an education venture capital company. “It’s not about rushing to an answer but about putting in the work to make sure the right voices are at the table.
But as Walton Penner dug into the Broncos, a surprising realization surfaced about all those years of policy work and the way it shaped her approach and skillset. The Broncos this spring revamped their strategy and approach to their community foundation and are pushing toward – and eventually beyond – $5 million per year in commitments, sources have told The Post.
She said she wants to build out a personal finance program for players and former players that adds to what the NFL Players Association provides across the league. “It’s interesting when you first meet her, you’re like, ‘Wait, this is the owner,’” he told The Post. “It’s just like you and I talking or you and one of your buddies. You see, wow, she’s really about the players.
“She wants to know how we can support them – are there jobs, are there mental health resources, are there internships? What can we do? The Rolodex they have, there’s nothing they can’t get for our players and that’s exciting.” “To have this resource of ownership that’s willing to help and commit those resources to them, that’s going to be beautiful to see where we can go and be on the frontier.”
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