“It all comes down to turnout.”
The enduring mantra of candidates and campaigners is self-evident to the point of banality. But buried in that simple formula are questions about how exactly to drive engagement and who specifically needs additional encouragement.
“They’re in danger of being purged, right?” Innovation Ohio President and CEO Desiree Tims explained. There are notable similarities among the unregistered and inactive voters — unsurprisingly the biggest share of both show up in and around urban centers. But there are also notable demographic differences. Compared to the CVAP, unregistered voters tend to be older; inactive voters tend to be younger with a greater share of Black voters.About 86% of Ohio’s registered voters are white, with Black and Latino voters accounting for 11% and 2% respectively.
Where the unregistered population stands out, however, is age. While a large majority of inactive voters are younger than 50, 70% of the unregistered population are older.Tims argued the report demonstrates organizers need more than one approach when it comes to voter outreach. She contends the challenge isn’t crafting different messages, it’s figuring out ways to get them across.
The electoral opportunities could be significant. About a quarter million votes separated the top two candidates in last year’s U.S. Senate race. The report demonstrates there are more than ten times that many potential voters sitting on the sidelines. The authors note Black unregistered and inactive voters alone easily exceed that margin of victory.
She argued all of those political currents make participation more stressful, and Ohio’s lawmakers have only added to the burden by imposing strict new photo ID requirements and cutting back early and absentee voting options.
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