TOKYO— A beloved Japanese candy eaten by generations, so iconic it even appeared in a hit anime film, has come to the end of the line, a victim of surging
candy eaten by generations, so iconic it even appeared in a hit anime film, has come to the end of the line, a victim of surging raw material and energy prices.
“It feels like a sign of the times. There are so many choices now, compared to when I was a kid,” he said.eight flavors such as strawberry and lemon, for years. Manyfirms remain hesitant to raise prices at all or fully pass on surging input costs out of fear of losing customers. In that film, set during the war, an orphaned girl struggling to survive with her brother, carries with her the red can of Sakuma’s Drops – one of the siblings’ few possessions after their house is destroyed.Hiroshi Matsuzawa, a snacks store owner on a popular Tokyo shopping street, said Sakuma’s Drops were mostly popular with older consumers, while children were spoiled for choice with countless new products.
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