Infinix's impact in 2024 extended beyond mobile technology through strategic partnerships and initiatives empowering communities, youth, and education.
In 2024, Infinix cemented its position as a key player in the global technology sector. Through a series of significant product launches, impactful collaborations, and initiatives that empowered youth, women, educators, students, and communities, Infinix 's influence transcended mobile devices. This year was marked by dominance, growth, and evolution. A notable shift in 2024 was Infinix ’s rebranding of its core message from 'The Future is Now' to 'Get In Now'.
This new tagline was reflected in every aspect of its operations, from product launches to community empowerment initiatives. As 2024 comes to a close, one thing is evident: Infinix isn't just pursuing the future — it's actively shaping it. Beyond devices, Infinix believes that progress is best achieved collectively. This year, the brand formed strategic partnerships that uplifted communities, empowered youth, and captured the attention of millions. One of the most talked-about initiatives was the PUBG Mobile Campus Championship (PMCC). Infinix provided Nigerian university students an opportunity to showcase their gaming skills in a competitive tournament vying for a share of a ₦10 million prize pool and the chance to attend the PUBG Mobile Global Championship (PMGC) in London. Infinix also collaborated with FilmHouse Cinemas for the exclusive premiere of Bad Boys: Ride or Die in Nigeria, highlighting the capabilities of the NOTE 40 Series. The series' fast-charging capabilities perfectly aligned with the action-packed movie, solidifying Infinix's position as a lifestyle brand. Another noteworthy partnership was with UNESCO, where Infinix took a bold step to advance STEM education. Through a two-day AI and robotics training workshop in Abuja and at the University of Ibadan, Nigerian educators and students were equipped with hands-on skills in coding, machine learning, AI, and robotics, thereby shaping the future of education and technological innovation in Nigeri
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