Indonesia's 'YouTube Village' banks on homegrown video stars
The rags-to-riches tale begins four years ago as he struggled to keep his auto shop business afloat in Kasegeran – a remote town in Java that most Indonesians would struggle to find on a map.
“But nobody watched them so I stopped,” said the 38-year-old, who like many Indonesians goes by one name. “I was shaking and talking gibberish,” he said of his early videos – but after a few years, Siswanto had built up an audience of more than two million YouTube subscribers. Rumours swirled that the cashed-up mechanic was dealing in black magic, and some parents barred their kids from his shop fearing they’d be sacrificed for the dark arts.
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