JAKARTA (The Straits Times/Asia News Network): Promoting children’s clothes online, instead of to people passing by his stall in the Tanah Abang Market in Jakarta, was one of the best decisions entrepreneur Andre Oktavianus made.
Since he started selling on online platforms via live stream in 2017, nearly a decade after he started his business, Oktavianus, 37, said that his sales have increased.
Social commerce is a subset of e-commerce that involves social media, with consumers interacting with sellers while buying and selling products and services. Earlier, Widodo addressed the concerns about the growing reach and impact of TikTok Shop, saying it had adversely affected micro, small and medium enterprises in the country.
“While we respect local laws and regulations, we hope that the regulations take into account its impact on the livelihoods of more than six million sellers and close to seven million affiliate creators who use TikTok Shop,” the spokesperson added. Indonesian Deputy Trade Minister Jerry Sambuaga told a parliamentary hearing on Sept 12 that the country “must differentiate between e-commerce, social media and social commerce”.
This refers to the business practice of setting prices for a product unrealistically low in order to eliminate competition. While sellers like Oktavianus are lucky that the pivot to digital worked out, not all share his good fortune. He has hired about five people to sell his items online, including via live-streaming, but said he was worried he may have to let his employees go should social media transactions be banned.
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