The move to a paid-only platform comes after acquisition talks with rival Bharti Airtel broke down.
, Gaana’s head of content and partnership. The email, the contents of whichgained access, mentions the streamer’s inability to “bring in fresh investments due to concerns of unit economics of free users” and notes that discussion of an acquisition “has also fallen through.”from multiple sources that the telecom, which operates the Wynk Music streaming platform, was the company in question.
Moving to a subscription-only model will prove a risky proposition in India’s price-sensitive market where less than 1% of the total user base for audio-streaming services are paying customers. For instance, Danish streaming service Moodagent, which launched in India without an ad-supported tier in June 2021, shut down globally after 10 months in the market.
Kamble added in the email that the company is “at a crossroads” and faces the decision to “either wind down or find a way to continue.” He asked for support for the decision to close streaming for paid users and move to a paid-only model. “We will need your support on this or else we will have to shut down completely,” he wrote.
Kamble’s message concludes by saying that the company is “looking into any pending claims” by the email’s industry recipients “in the coming few weeks.”
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