India’s ZEE5 Unveils 111-Strong 2023 Slate, Executives Reveal Content Strategy (EXCLUSIVE)

South Asian focused streamer ZEE5 has unveiled a 111-strong 2023 slate on the occasion of its fifth anniversary. The lineup is across the Hindi, Tamil, Telugu, Kannada, Malayalam, Bangla, Punjabi a…

South Asian focused streamer ZEE5 has unveiled a 111-strong 2023 slate on the occasion of its fifth anniversary.

Titles revealed so far include film and series including Manoj Bajpayee’s “Sirf Ek Bandaa Kaafi Hai”; Nawazuddin Siddiqui’s “Haddi” and “Love is Blind,” Pankaj Tripathi’s “Kadak Singh”; Huma Qureshi’s “Tarla”; Sunny Deol’s “Gadar 2”; Vetrimaaran and Vijay Sethupathi’s “Viduthalai – Part 1”; Arya’s “Kathar Basha Endra Muthuramalingam”; Nagraj Manjule’s “Ghar Banduk Biryani”; Guneet Monga’s “Gyarah Gyarah”; and Sudhir Mishra’s “Crime Beat.

“I personally use data as the compass and not a map,” Nimisha Pandey, chief content officer, Hindi originals, ZEE5 India, told. “New commissions aren’t so much data driven as much it is need scope driven, as much as it is the appetite of viewers driven.”

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