Apple’s iPhone 12 launch drew mixed reactions in mainland China on Oct 14, with fans cheering a 5G model for their favourite brand while others planned to wait for upcoming devices from local rivals like Huawei Technologies.
The much-anticipated Apple launch comes in the wake of Chinese Android-platform brands such as Huawei and Xiaomi Corp having already rolled out higher-end 5G devices compatible with China’s upgraded telecoms networks, with the US giant seen by some analysts to be late to the party.
Available for orders in China from Oct 16, the iPhone 12 will cost 5,499 yuan for a ‘mini’ version, rising to as much as 11,899 yuan for the top of the range. Still, analysts said they were bullish about the iPhone 12’s reception in China, saying that the firm still likely had many loyal users who have postponed upgrading devices until the launch of the 5G-friendly iPhone 12.
Canalys expects 50% of Chinese phone owners to be using a 5G device by the end of 2020, as networks and phone brands have aggressively pushed adoption. Only 29% of US phone owners will be on 5G devices by the same time.
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