Drivers in China and Western Europe are increasingly concerned about whether they can find parking at their destination.
LONDON: Determining parking space availability near destinations is now the top requested in-car connected service for drivers around the world, according to the latest Connected Features Interest Survey Report carried out by TechInsights.
In-car parking information was ranked the most valuable feature cited by Chinese drivers, with European motorists saying it is their second priority, only 1% behind the top-rated choice, and American respondents placed it at 67%, just 3% behind their top priority, traffic information. Meanwhile, the survey data highlights how in-car payments have gone from being predominantly used by early adopters, to a highly desirable function, with a probability of choice for 56% of global respondents and ranking just 12% behind the top global priority.
This survey shows that it’s not just early adopters who want this type of technology in their cars; having in-car connected services that help with finding a parking space was not only the top priority for late adopters in Europe but also for the youngest drivers aged 18-24 years old. The survey also highlights how fashionable new features such as in-car games, email or social media integrations and calendar management, which are now available in an increasing range of cars, are typically seen as far less desirable than those that are journey-related.
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