In an unofficial spinoff of Documenta 15, Johann König is selling 100 works from past Documenta artists in daily online drops:
Works by artists who participated in previous editions of Documenta are going up for sale throughout Documenta 15 on Misa.art, theTitled “100 days, 100 works – Documenta artists discovered”, theinvolves one artwork being offered for sale on each day of the Kassel exhibition’s run, through September 25.
Prices so far range from €1,850 for a suite of lithographs by Raymond Pettibon to €62,500 for Brian Jungen’s 2003 sculpture“We’ve been in contact with many established artists who are happy to be participating in the new field of e-commerce,” Misa’s art specialist Katja Andreae told Artnet News. Although Misa is still owned by König, it is now an independent entity from his gallery. In the words of Andreae, Misa.art can be “freer and much more flexible in terms of collaborations” than the gallery, meaning that one can expect to find works by numerous artists not represented by König.
“We’ve noticed that younger people are becoming interested in investing in art but might lack the knowledge or not know how to start,” Andreae said. “We’re planning to provide artworks priced at €200,000 or more that most people can’t afford to buy right away [when they start collecting]. They’ll be able to own part of it and speculate if the price increases. Fractionalization is a great entry point to understand the market and eventually collect art at a higher scale.
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