In a WeWork World, Finding an Office Buddy Is a Social Minefield

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In a WeWork World, Finding an Office Buddy Is a Social Minefield
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It’s hard to find an office buddy when you don’t have an office. The anxiety-inducing perils of shared work spaces.

By Ellen Gamerman March 29, 2019 11:39 a.m. ET More independent workers are sharing office space. Photo: Richard B. Levine/ZUMA Press At a space in Toronto that rents desks to people who work remotely, Jake Peters and a fellow entrepreneur happened to sit near each other one day and became fast friends. After a couple of weeks, Mr. Peters saw his new work pal sit with someone else. “No biggie,” he thought—until the next morning. That’s when the friend breezed past Mr.

Telecommuters, freelancers and other professionals rejecting 9-to-5 life these days can be found in specially designed shared workspaces inside properties ranging from rock-climbing gyms to hotel lounges, churches to converted garages. Chains such as WeWork that sell access to communal workspaces continue to sprawl across the globe.

The Assemblage, a members-only venture with co-working spaces, caters to entrepreneurs, freelancers and other workers. To promote interaction, the company offers activities and invites workers to weekly “Boosts and Bites” gatherings. Throughout the day, a person goes from floor to floor diffusing a scent related to a mystical South American tree.

People used to the more transactional habits of professional networking can struggle to form friendships in these alternate settings, said Alex Hillman, co-founder of the Philadelphia shared workspace Indy Hall. Nisha Garigarn co-founded a co-working app. Photo: Tanu Garigarn Celso White, a 28-year-old web developer in Brooklyn, N.Y., keeps his distance from strangers who sound too negative on work calls. “Freelancing is about the liberation, it’s about actually loving what you do,” he said. “If I’m working around someone who doesn’t feel that way, that’s a big downer for me.”

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