Netflix is already seeing the effects of paid sharing.
While average daily signups rose to 73,000 during this window, marking a 102 percent increase over Netflix’s previous 60-day average, Antenna says the streamer also added 100,000 subscribers on both May 26th and May 27th. That’s more subscribers than Netflix raked in once the covid-related lockdowns went into effect in March and April 2020, according to Antenna.Netflix’s new password-sharing policies ask subscribers to pay an extra $7.
It’s still too early to tell how big of an effect Netflix’s password-sharing crackdown has had in the US just yet, and we’ll likely hear more about how it’s going when Netflix reports its earnings result next month. Here at, we’re already seeing a mixed reaction in response to Netflix’s crackdown. While my partner canceled the subscription we share with his family in another state, one of my colleagues paid extra to add family members to their account.
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