'Our world has permanently changed, and our habits as a society have been impacted, so if you're waiting for things to be 'normal' again, you'll be waiting for a very long time.'
"Our world has permanently changed, and our habits as a society have been impacted, so if you're waiting for things to be 'normal' again, you'll be waiting for a very long time."Author:Stephanie SaltzmanPublish date:May 18, 2020Virtually no industry has remained unscathed by the global health and economic crisis that continues to unfold across the globe as a result of the coronavirus pandemic.
The color cosmetics category has been declining over the past few years, even before the pandemic hit. How do you think it's been impacted since? What do you think are some of the biggest mistakes beauty brands can make right now, when it comes to marketing, product launches, retail practices, partnerships and so on?
Who do you think is approaching the current situation particularly well? Does anyone stand out to you for handling this moment in a smart, authentic way? As we move into a new normal of wearing masks in public, how do you see consumers' beauty habits changing? Do you think consumers will lean into eye products more? Do you think brands will push this?
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