The plant-based meat industry will need the millions of workers now employed in animal agriculture, the founder of Impossible Foods said, but the slaughter room has to go
“It had to not require people at any scale buying into my concerns about climate change or biodiversity or the things motivating me,” he said, “and it had to be something where the motivation of consumers is exactly what motivates them in their food choices: deliciousness, nutritional value, affordability, convenience and so forth.”
Brown promised cleaner, safer, higher-paying jobs to most of the workers in the supply chain, but he acknowledged a worry for farmers.
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