‘Immensely proud’: the years of work behind sold-out Women’s FA Cup final

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‘Immensely proud’: the years of work behind sold-out Women’s FA Cup final
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Chelsea and Manchester United play on Sunday at a national stadium sold out for a third women’s game this season

The post-Euro 2022 buzz continues on Sunday as last year’s crowd is almost doubled for Chelsea v Manchester Unitedhe fervour and excitement of the crowds milling around a packed Olympic Way. The music from Boxpark Wembley reverberating around as fans of all ages gather in the fan zones and beyond, full of anticipation for the 90 minutes ahead. These scenes, rare less than a decade ago, are now customary in women’s football as the sport continues to go from strength to strength.

This feat comes a year ahead of the target set by the Football Association in 2020. “We are immensely proud to have achieved this sell-out,” says Marzena Bogdanowicz, the FA’s head of marketing for women’s football. “[It’s been] a team effort across the whole of the FA and also the two finalists, who have showcased the importance of the fixture and the occasion to their fans.”Building such an audience has not happened overnight.

“We were confident internally that we’d see a shift in perception and engagement following the tournament triumph and there was infrastructure in place to help sustain it. We have developed a really dedicated workforce who have looked to capture the momentum that has been generated and highlight what’s special about the women’s game.

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