IMDb TV, the free, ad-supported streaming service owned by Amazon, has acquired rights to more than 20 scripted TV titles controlled by Disney’s Direct-to-Consumer & International divisio…
IMDb TV, which is available across a range of connected devices and platforms, is one of the leading ad-supported video on demand [AVOD] services in the U.S. It says its commercial load is about half that of linear television. AVOD is a surging part of the overall streaming landscape, with NBCUniversal planning an AVOD tier of Peacock, which launches in April, and ViacomCBS continuing to expand Pluto TV, which it acquired last year. Other players include Tubi TV and Crackle.
The acquisition news comes the day after Disney released extensive details about its subscription streaming efforts, which have ramped quickly. Disney+ has reached 28.6 million subscribers in less than three months. While Disney+ is a commercial-free, subscription service and Disney has warned investors its balance sheet will take a hit from foregone licensing revenue, the company still has other rights it can license beyond its own platforms as it did before Disney+ .
IMDb TV, known as Freedive when it launched in January 2019, currently features a range of TV and film library titles and has no direct link to Amazon Prime Video originals. Its offerings include TV shows such as
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