Should children receive a portion of the revenue earned from family social media posts? Illinois lawmakers have an answer.
CHICAGO — When 16-year-old Shreya Nallamothu from Normal, Illinois, scrolled through social media platforms to pass time during the pandemic, she became increasingly frustrated with the number of children she saw featured in family vlogs.
She said reminders and lectures from her parents about how everything is permanent online intensified her reaction to the videos she saw of kid influencers. "The fact that these kids are either too young to grasp that or weren't given the chance to grasp that is really sad." Starting July 1 2024, parents in Illinois will be required to put aside 50% of earnings for a piece of content into a blocked trust fund for the child, based on the percentage of time they're featured in the video. For example, if a child is in 50% of a video, they should receive 25% of the funds; if they're in 100%, they are required to get 50% of the earnings.
"We often see with emerging technology and trends that legislation is always a reaction to that," Koehler said. "But we know with the explosion of social media that parents are using it to monetize kids being on videos. If money is being made and nothing is set up for the children, it's the same thing as a child actor.
"I've seen organic conversations start to emerge between individuals who had been featured heavily in their parents' social media content but are now of age to tell their stories and admit that had they really understood what was going on, they would have never consented for their lives to be broadcast for everyone."
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