IGL Coatings inks alliance with Commerce.Asia to drive regional e-commerce expansion

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IGL Coatings inks alliance with Commerce.Asia to drive regional e-commerce expansion
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IGL Coatings has begun a new chapter with a partnership with Commerce.Asia, a leading enabler of Malaysia’s e-commerce ecosystem.

By Digital News Asia April 17, 2024Partnership forged via participation in Soonicorns Collective by Proficeo & Penjana Kapital

In a joint statement, the parties declared that this partnership is poised to elevate IGL Coatings’ online presence, setting the stage for growth in 2024 and beyond. They emphasised that the collaboration focuses on leveraging the potential of Shopee and Lazada, the predominant e-commerce platforms in Malaysia, which command a combined 69% of the nation’s market share.

Kuna Kathigesan, CEO of Commerce.Asia highlighted the potential of Southeast Asian markets: “The allure of Southeast Asia’s burgeoning e-commerce landscape cannot be understated - we see opportunities for growth and innovation.” “From facilitating seamless integration of digital operations like e-commerce functionalities, payment processing, and logistics solutions, Commerce.Asia paves the way for businesses to thrive while also broadening business opportunities beyond local borders,” Kuna said.

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