Iconic toy brand that went bankrupt planning new brick-and-mortar stores

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Iconic toy brand that went bankrupt planning new brick-and-mortar stores
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The expansion is a return to form for the once ubiquitous brand, which has fallen out of favor in recent years after a 2017 bankruptcy shuttered most stores.

WASHINGTON — Do you miss wandering through the aisles of Toys 'R' Us? Well you're in luck, because the company will be making a return to brick-and-mortar stores starting this winter. , announced Friday that they were looking to expand the Toys 'R' Us footprint back into the physical world before 2024.

But anybody flying through the Dallas/Fort Worth airport for the holidays will get a first chance to see what the new Toys 'R' Us stores will look like. The first one of the new flagship stores is being designed for the airport; they plan to open in November. Toys 'R' Us filed for bankruptcy in 2017, eventually being liquidated and sold to WHP in 2021. Since then, the new parent company has been aggressively rolling out new initiatives for the toy brand.

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