Edelman barometer shows business ranks highly in perceptions of credibility, trust, competence and ethics
Brand SA is tarnished and in trouble, but corporate SA can play a vital role in its rehabilitation.
The era of globalisation, consumer activism and social media are three key elements that have fundamentally altered the operating environment of corporations globally. But the particular need for local companies to engage in corporate diplomacy is made all the greater due, in part, to the recent self-harm inflicted on SA’s national brand internationally.
SA is somewhat fortunate in that its major exports are commodity-based and carry little national or corporate brand attachment, and are thus relatively immune to the liability of foreignness. International consumers of platinum, iron ore, coal and gold seek quality, quantity and reliability of supply, rather than country-of-origin considerations.
A negative downgrading of SA’s country-of-origin perception among its major consumer markets would leave its manufactured goods exporters highly vulnerable, unless alternative consumer markets are identified, opened and exploited. Not only is it in the interests of companies to engage in corporate diplomacy, but on a national scale it is well positioned to do so. While the results of the 2023 Edelman Trust Barometer map a significant decline in local confidence in SA’s future, business emerges as a highly trusted institution. In fact, trust in SA business is one of the highest globally, enjoying a double-digit advantage over the government’s score.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Former Botswana president Ian Khama believes his life is under threatKhama, who has fled his home country has approached the Joburg High Court, seeking a declaratory order to reject any extradition request should one be made.
Read more »
'Murders take place mostly on Saturdays and Sundays': Safety under the spotlight at CPF meeting | News24Joe Slovo and Dunoon are among the highest ranking areas for murder in Milnerton after an increase of 40% has been reported for April – Brooklyn and Milnerton Ridge increased with 10%. | TygerBurger
Read more »
WATCH: Garbage collector knocks woman out cold with cricket bat | The Citizen👀WATCH: Cricket bat takes down an unsuspecting lady while garbage collector practices his swing 🚚🏏⚠️💥 Just another day in the garbage collector's T20 training camp 🤷🏼♂️ SportsNews Cricket TheCitizenNews Click here to watch the video⬇️
Read more »
'We want to be free': Filipinos demand right to divorceThe Philippines is the only place outside the Vatican where divorce is outlawed.
Read more »
'Between a rock and a hard place': Mihalik 'triggerman' forfeits girlfriend alibi as he is married | News24The alleged triggerman in Pete Mihalik's murder said he could not bring his girlfriend to court as an alibi because he is married. | itchybyte
Read more »
SA Rugby sounds warning after referee assault: 'These hot-headed thugs have no place in the sport' | SportSA Rugby has warned club rugby members that those who abuse or assault referees should expect to be banned from the game. | Sport24news
Read more »