I tried every smoothie at Erewhon, including Hailey Bieber's $17 skincare smoothie

Nowhere but the L.A. Times will you find smoothie content like this. Nowhere!

Elite grocery chain Erewhon is embarking on an aggressive expansion in Southern California. Started as a humble bulk grains outlet, its cult success is rewriting the rules of the supermarket business.Erewhon’s Activated smoothie is not cheap at $18. But its coffee and coconut flavors work well together.

Banana and vanilla notes complement the thick, whipped coconut cream . A deep, swirling cobalt blue background might make you think you’re sipping a cumulus right out of the sky.Hailey Bieber’s $17 Strawberry Glaze Skin Smoothie for Erewhon was launched in conjunction with her skincare line.Erewhon’s magenta-colored Pitaya smoothie tastes of tropical fruit.

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