The TikTok star-turned-musician shares the unlikely story behind her new EP of previously leaked pop bangers.
and the TikTok megastar-turned-musician is in a reflective mood. “I’m feeling very grateful and content,” she says over Zoom from her home in Los Angeles, wearing a vintage baby pink Marc Jacobs tee with the slogan “Protect the skin you’re in” printed over a nude Chloë Sevigny. “I’ve been a little bit nervous, but I’m less nervous now. I feel like I’ve had enough time with these songs, and now I can breathe a sigh of relief that they’re finally going to be officially out in the world.
Rae’s success also comes down to the kind of effervescent charm and charisma you can’t manufacture; the kind that radiates even through a computer screen from where I sit some 5,000 miles away. But while that played one part in her stratospheric rise, the other part was simply hard work.
, “Obsessed,” in March 2021. While there are those who have harnessed the power of TikTok to soar to viral success before developing a more sustained career—Doja Cat, Lil Nas X—there are many fewer who actually began as a TikTok personality, and it’s hard not to imagine that played some part in the skepticism that greeted Rae’s first foray into music.
For Rae, deciding to release the EP last Friday was about closure—but, even if she’s far too polite to say so, it also feels like a two-fingers-up to those who might have doubted her. The opener, “I Got It Bad,” is a bona fide pop masterpiece with a welcome dose of weirdness that recalls Britney at her peak, with an irresistible, swooping chorus and a juggernaut of a bridge.
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