A beauty influencer breaks down how brand deals are funding her degree.
, often shares with her 75,000 followers what products she uses to grow her eyelashes and do her makeup. Her videos have earned her an audience big enough to reel in brand deals, which is not in itself unusual. That she explains to her followers how she made $26,000 from social media in one summer, and how that money will allow her to return to college after dropping out last year, is a refreshing departure from the deluge of other beauty videos on the platform.
When we speak, Werth has just started her first week of classes at Bethel University, a private Christian university in Minnesota, as a transfer student and plans to study strategic communications with a minor in social media. She tells me she’s chosen to be so transparent about her college journey and financial situation because she feels it’s important to be “genuinely authentic” and have “real conversations” with her audience.
You’ve been talking a lot in your videos lately about going back to college after dropping out last year. What made you pause your studies and why did you decide to go back to school? I rushed into the decision because I felt like I needed to go to college right away. I was a little prejudiced towards community college and staying at home. That was a hard lesson that I learned: Community college is actually a great path.I come from a true middle-class family. My dad is a mailman and my mom is a social worker. During the recession, around 2007 or 2008, my dad was laid off and we moved up to Sheboygan, Wisconsin. We lived with my grandparents.
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