I made $1 million in revenue from documenting my life with chickens on social media. Here's how I turned my blog into an empire.
and write all my blog posts. I post on Facebook four times a day — mostly scheduled ahead — and at least once a day on Instagram. I write around one blog post per month, and I've written 700 to date. I spend a lot of time optimizing old posts by taking better photos and adding bulleted lists, headers, subheads, and links to products.I try to work 10 a.m. to 4 p.m. days, but I often sit in the evenings editing photos or answering emails.
I might have a phone call about products we're launching or about a new brand I'm working with, or I might design product labels or do research for a blog post. When I'm working on a book, and I've written seven in the last decade, I schedule social media as much as I can to give myself larger blocks of time to concentrate on writing. I spend about half an hour a day caring for my chickens.
When I'm filming for the TV show, it's usually a ten-hour day with the crew. The show started on the CW in 2015 and was originally called"Fresh Eggs Daily with Lisa Steele." I approached the station manager at the CW here in Maine, and she loved the idea. The show ran on the CW for two years, then moved to NBC for two seasons.
My time is super flexible, so I can live my life and still have a successful brand. If I want, I can take an entire day off and still earn money from my passive income: blog ads, product sales, and book royalties. Passive-income streams are critical. Every penny I earn can't be hands-on — I just don't have time for that. But I love what I do and would work 24/7 if I could.
I learned early on that chasing brand deals for social posts wasn't worth the effort involved, either, and I also don't do affiliate programs. They're a great deal for brands, but they're a terrible deal for affiliates. The commissions are low, and you're competing with all the other affiliates and influencers out there. You spend a lot of time and effort promoting brands and products with no guarantee that you'll be the one to get the commission.
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