Base model price has gone up 50 percent in just a year and a half.
Ford advertised a $40,000 electric truck, but recent price jumps have forced some customers to cancel their orders.The Ford F-150 Ligthing’s short, roughly year-and-a-half on the car market hasn’t been completely flawless.
Initially, when the F-150 Lightning was announced for 2022, Ford did advertise a price of $39,975, not including destination fees. That was for a base model Ford F-150 Lightning Pro good for 230 miles of range. The larger 320-mile extended-range battery could be had for in the $65,000 range, a price that attracted a lot of interested buyers — so many that Ford closed the reservation books after 200,000. However, a reservation is not the same as an order.
“Ford advertised a $40,000 electric vehicle, and that attracted a lot of people. Now we’ve seen price increases, and those people are like, ‘I’m out.’” “Customers tell me that they were looking to get in at that $40,000 truck, but now that’s $60,000, and you can’t even get that truck since they’re sold out of them. Now you’ll have to pay $65,000 minimum; that’s just a whole different level,” said Bartz.
A base F-150 Lightning Pro starts at $59,974 — a whopping $20,000 higher than the original advertised price
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