.HM turned a morning commute into a full-fledged fashion installation. ad
you be minding your own business during your morning commute and stumble upon a full-fledged fashion installation? Because that's exactly what H&M created in anticipation of the new, launching this Thursday, Nov. 7. Inspired by Giambattista Valli's strong structural silhouettes and Roman roots, H&M brought the vision of Valli's Italian fantasy to life by creating a surreal living sculpture labyrinth experience at the Oculus Plaza in the heart of downtown Manhattan.
Giambattista Valli is a dressmaker, so you can expect some particularly spectacular dress designs in his H&M collaboration. The garments feature his signature designs and details: tulle en masse, ruffles, beadwork, embroidery, accentuated waists, pearl studs, and more. The over-the-top romantic pieces are juxtaposed with punk-inspired pants, boots, and accessories.
Floral prints were obviously a huge trend this Summer and Fall, and they're not going anywhere this Winter. Whether worn to a festive party or a day at the office, the beauty behind a floral frock is the ability to dress it any which way — just add the right accessories!
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