PopSocket Gang 🤙 (From 2018)
gripper I plastered to my phone's rear-end was a freebie gift thing I received from some company’s swag bag. Amidst the magnets, notebooks, business cards, and other marketing ephemera, there it was: the circular doodad that has leapfrogged selfie-sticks as the must-have mobile accessory for our smartphone-saturated society. When I fished it out of the tote, I felt secretly delighted. Then I felt sort of dopey.
was not an intuitive sell. Barnett, a philosophy professor at the University of Colorado, created the first iteration in 2010 after becoming frustrated by the constant tangling of his headphone wires. As so often is the case, the soil of frustration proved fertile ground for enterprising innovation. Barnett bought some clothing buttons from a local JoAnn’s Fabrics, affixed them to the backside of his phone, and voila, he was able to wrap his headphone wires around them.
Barnett found his accessory had a viral quality. He released PopSockets grippers with branded logos for companies like T-Mobile, Yahoo, Microsoft; word of mouth did the rest. “Everyday, people would ask, ‘What is that?’ Second question: ‘Where can I get one?’”
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