The brand is editing the ad showing a stationary helicopter that appeared in the first seconds of the commercial, and took down the original version 'out of compassion and sensitivity to what happened Sunday.'
Hyundai's luxury brand Genesis is re-cutting its Super Bowl ad days before it airs in the game to remove the appearance of a stationary helicopter.
The spot, which stars Chrissy Teigen and John Legend, premiered on Entertainment Tonight on Tuesday. By Wednesday afternoon, the video had been set to private on YouTube.
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