Hybe, a major K-pop entertainment company, is facing potential restrictions on its use of Face Pass, a facial recognition technology for concert and event admission. The technology has sparked privacy concerns due to the collection of sensitive personal data. A proposed amendment to the Personal Protection Act aims to limit the use of facial recognition, emphasizing the need for explicit legislation regarding biometric data management. Critics argue that using fan sentiment to justify data collection is problematic and that fans should be treated as individuals rather than data points. Concerns also exist regarding deepfake-related crimes and South Korea's vulnerability to such threats.
Hybe ’s facial recognition tech for K-pop concert and event ticketing system sparks privacy concerns, may face ban
Representative Lee Soo-jin of the Democratic Party of Korea proposed an amendment to the Personal Protection Act on January 16 to restrict the use of facial recognition technology, citing concerns about privacy and the collection of sensitive personal data. Those opting out may follow traditional ID verification and ticket confirmation procedures at on-site booths.Seoul National University of Science & Technology lecturer Lee Jong-im criticised the use of facial recognition, particularly for the entertainment industry’s young and global audience.
This image shows ticket platform Interpark Triple’s Face Pass system, provided by finance app Toss. — HYBE pic
FACIAL RECOGNITION PRIVACY K-POP HYBE SOUTH KOREA
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