In a major leadership shakeup at the world's top K-pop company, HYBE promoted Jason Jaesang Lee to be the company's new CEO, replacing Jiwon Park
Lee previously served as president of HYBE America and chief strategy officer, a role which saw him lead HYBE’s 2021 acquisition ofIn positioning him at the top of the company, HYBE said Lee “is the central figure for the forthcoming ‘HYBE 2.0’ strategy rollout,” a global expansion plan that has been in the works since the start of 2024.
During Park’s tenure as CEO, HYBE more than doubled its revenue and operating profit and became the first Korean entertainment company ever to generate more than 2 trillion Korean won in revenue.
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