Sports media mogul Craig Hutchison has added netball to his sprawling broadcast empire, inking a new radio deal with the embattled sport.
The three-year deal comes a month after Hutchison’s Sports Entertainment Network – Australia’s biggest sport radio network – secured the eighth team licence to the Super Netball competition.Announced on Tuesday, the deal will give SEN the exclusive radio rights to some Super Netball matches, as well as games featuring the national team, the Diamonds.
“Part of our pitch [for the licence] was how we help create more content around it – grow interests, grow eyeballs, grow audience,” SEN’s Richard Simkiss, who is in charge of the network’s five sports teams, told this masthead earlier this month.“There is a real appetite to follow the sport both domestically and internationally, and we look forward to delivering extensive coverage via our radio and digital platforms,” he said.
However, a Netball Australia source, who was not authorised to speak publicly, confirmed SEN had purchased the rights. The source did not disclose financial details of the deal. The deal comes at a time when Super Netball, the sport’s premier domestic league, is facing serious financial concerns.
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Hutchison takes on netball in new radio rights dealSports media mogul Craig Hutchison has added netball to his sprawling broadcast empire, inking a new radio deal with the embattled sport.
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