Take a bite out of style and a sip of sophistication. 🇮🇹🍸
neighborhood, the restaurant will highlight authentic Italian gastronomy and sophisticated Hugo Boss tailoring via inventive new cocktails, top-notch dishes, and an exclusive range of apparel.
“Fashion and food pair up really well together when executed authentically,” said Stephan Born, president and CEO of Hugo Boss, the Americas, said in a statement. “Collaborating with a distinguished brand in the restaurant space like AThe open kitchen.The venue has been decked out in the classic Boss colors of camel, black, and white, while the napkins, coasters, and aprons have been emblazoned with a monochromatic logo that reads “A. x BOSS.” The logo also appears on the limited-edition merch.
In honor of the takeover, A Pasta Bar’s mixologist Yaz Saloom will craft a range of new cocktails. The signature drink, titled Be Your Own Boss, pairs a clarified milk punch with Spanish brandy, black tea, fresh orange and lime juice, and your choice of rum, mezcal, or tequila. Essentially, you’re the boss when it comes to the spirits. There will be additional, limited-edition tipples available on a rotating basis.
Hugo Boss now has more than 400 stores worldwide, but this marks the behemoth’s first major restaurant collaboration in the States. Can we get a Hugo Boss steakhouse next? The experience will run from August to October. Reservations are available Monday to Wednesday through
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