The Toronto-based department store chain said Tuesday that the changes to its rewards offering are meant to refresh the program to better meet current shopping habits.
“Hudson’s Bay was one of the first to introduce a rewards program in Canada, and since then we have seen tremendous change in how people are shopping, how they are prioritizing their purchases, and what they are looking for in a loyalty program,” said Kevin Parry, Hudson’s Bay’s vice-president of credit and loyalty, in a statement.The program comes amid the effects of stubbornly high inflation, increasingly pushing shoppers to seek out deals amid higher price sensitivity.
Once they have spent $400 within a year, they move up to the Rewards Plus level, giving them 1.5 points for every dollar spent. The final level, Rewards VIP, kicks in at $1,200 of spending within a year and offers two points for every dollar spent. In addition to purchases, shoppers can earn points through personalized offers delivered through the app and based on individual preferences, shopping habits and “quests” completed by the user.Retail resurrection: Hudson’s Bay to revive Canadian discount store Zellers
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