Huawei takes on the fashion tech market, introducing new wearable products launched under its new Fashion Forward brand vision.
If you’re tired of blocky, mechanical smartwatches or dull-looking digital accessories, you’d definitely want to hear this piece of news – Huawei has announced Fashion Forward, a new vision for their wearable products, taking their upcoming launches in a style-focused direction.
While these markets have remained separate for some time, it seems that the future still favours smartwatches – with the bulk of Gen Z consumers preferring smartwatches over luxury watches or even prefer wearing both analogue and smartwatches. In 2015, Huawei launched the first Aesthetics Research Centre in Paris, with subsequent centres opening in major fashion capitals, Milan and London.
As part of its initiative to advance its product designs, Huawei also took steps in ensuring developments in material design. To fully achieve its vision, Huawei has declared partnerships with over 100 professional institutions worldwide to carry out more than 200 collaborations.
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