BookTok creators say that while the community continues to have a bigger footprint in the book world, a failure to diversify could mean its eventual downfall.
But Carmen says the decentralized aspect of BookTok means it’s hard for creators to agree on what fair payment looks like. Each of the creators who spoke tohad vastly different ideas about what would constitute adequate compensation. Marines think the problem lies in TikTok’s creator fund, which gives out sparse payments per viral video in comparison to YouTube or Twitch’s pay scheme, while Norman and Lim say the answer is for BookTokers to charge as much as beauty influencers for brand deals.
“A lot of people aren’t here to be compensated because it’s their passion or hobby,” she says. “We’re not paid employees of a publisher,” Carmen says. “But as publishers acknowledge the power and the strength of us on social media, compensation should follow suit. Because we do help Colleen Hoover sell more than the Bible.”
For many creators, promotion of diverse books is a major reason why they continue their work. “The only thing that we can really control is that we’re promoting and diversifying and decolonizing our own shelves,” Marines says. “And when we can show success for those titles and for these conversations — as much as we’ve promoted straight authors and blown them up — I think publishing will probably notice.
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