.jeffwilser catches up with John Attanasio and Luisa Huang, creators of therealgimmicks, to see how the Web3 cartoon has evolved, and why the series gets a jolt from a new feature called “Fck yeah, buddy!” For CultureWeek and RoadtoConsensus
For those just tuning in, “House of Chico” is the second season of"The Gimmicks" – basically a vulgar animated comedy that’s a mix of"South Park," wrestling, and crypto. It’s a grand experiment in community-driven storytelling, as theinto the world of"The Gimmicks," and I’ve been curious as to how it's surviving the bear market. “The DIC punches are still flying.
And each episode could have a different sort of complexion, as to how much that is. Some parts of it are choose-your-own-adventure, where you only have three choices. We try to give the impressions that you [the community member] have as much impact as you can, but at the end of the day, it might only be three choices. There’s no way around that. But there are other ways, like with the Wiki [like Wikipedia but for"The Gimmicks"], where the community feeds so many ideas to the show.
Attanasio: And the other way we’re experimenting is instead of asking, “Go right or go left?” you start to get into the why. You ask questions about motivations. This gives you longer-term implications to a story arc.Attanasio: You can ask why a character did something. So the villain in “House of Chico” is Señor Tomas. You ask a question of, hey, why is he doing these bad things? And all of a sudden, it feels like you’re going deeper.
Amazing. I know that the fans of"The Gimmicks" aren’t doing this to get rich, but crypto winter is impacting almost everyone. How have you guys been affected? It’s like you have the conversation and they ask about FTX, and you have to get into all that. I think it’s very clear that Web3 needs an image makeover. There’s no doubt., because we also think that DeFi has use cases, but the point is that we’re not DeFi. That’s not us. We’re not about flipping assets or investments. We’re about building the next-generation entertainment IP and doing it through interactive storytelling and killer community experiences.
The DIC punches are still flying. The viewership on the series is up to 7 million views. Seven million views on the content, and that's really driven by 5,000 token holders. So the reach multiplier is super high. And I think that only comes when you have people who are super active and engaged, because we’ve spent zero on marketing. This is all grassroots.
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