How ‘Wakanda Forever’ $100M Promo Partner Campaign Fueled A November Record $181M+ Opening
Black Panther
“Lexus itself leans into innovation and technology and Wakanda certainly stands for that, and so they were a natural and were always in the DE&I space authentically,” says Hamilton. Adidas and Marvel also had a range of innovative apparel and footwear, spanning tennis, running, football, and sportswear. There were alsothemed workouts and fitness challenges offered to Adidas members in key markets via the brand’s Runtastic app. The workout took cues from the pic’s action-packed sequences and characters, infused in a fully immersive Wakanda environment.
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