Travel Instagram influencers explain how they've radically changed their businesses during lockdown and leaned into categories from food to fitness
, where she shares travel guides with her readers and earns revenue through paid trips and affiliate commissions with booking websites.
To stay afloat financially, she decided to pivot and focus on what her audience would be more interested in right now, like easy recipes and a quarantine gift-giving guide. Vidal is not alone in having to make drastic changes to her content in recent weeks. Business Insider spoke to several travel influencers and industry experts about how the coronavirus had impacted their businesses and what strategies they were focusing on to continue to earn revenue and build up readership. Audiences online aren't searching for the same content as before, but they are still there and hungry for other types that are more relevant to life at home.
As readership plummeted on travel stories beginning mid-March, Vidal said the ad revenue on her blog dipped. Now, a few weeks later, she said that the traffic on her blog is the highest it's ever been ."My website is at the highest readership it's ever been because I am writing about all of these different things and I'm just reaching a much wider audience," Vidal said.
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