'How to Write Meta Descriptions to Optimize Your Search Engine Results' metadescriptions writemetadescriptions
each day. This statistic may make one think that websites today have a greater probability of attracting a significant amount of traffic to their web pages. But in reality, it may not necessarily be so. With so much search traffic, websites are in a constant battle to engage with more target audiences than the others. A website naturally gains more traffic if it is easily accessible.
Additionally, as a meta description comes across as a preview to the entire article enclosed within the web page, it has the power to increase or decrease the web page’s click-through rates. Apart from SEO, meta descriptions can help enhance the user experience when written efficiently. It refers to the aspects offered by a company to the end-user that interacts with them and affects their experience .
Say you view an ad in a newspaper. Notice how the headlines, taglines, and addresses in print are similar to the title of a web page, its meta description, and URL. As is the bold font and text in a newspaper used to attract the gaze of its reader, so are the attractive catchphrases, keywords, and Call-To-Action in your meta descriptions used to entice web surfers. Your aim should be to connect with the viewers through a mini-pitch of two or fewer sentences.
SEOptimer SEOptimer is a platform for Audit and Reporting that enables web owners to review their website within 30 seconds. Apart from reviewing a website, SEOptimer can help a web owner to ensure that every web page on a website has a meta description. Additionally, it also helps learn about the keyword practices of the competitors of your website and makes sure that you do not commit the mistake of duplicating a meta description for different web pages.