Reese Witherspoon and Kacey Musgraves' music reality competition show MyKindOfCountry is premiering today on Apple TV+.
Watch as prominent artists travel the globe to find the next big country music star while elevating the genre's standards. In the trailer, speaking to Musgraves, Witherspoon explains where the concept of the show began.
"We got together a long time ago," says Witherspoon."We were talking about how country music should stop limiting people and start opening doors. It's music brought over from all over the world." Enlisting the help of artists who have first-hand experience with the struggle of breaking into the industry, Musgraves and Witherspoon are flying them out of the U.S. to find incredibly talented country singers from across the globe.
The trio of artists includes Jimmie Allen, who spent 11 years trying to get a record deal, during which time he lived in his car, Mickey Guyton, who is the first Black female solo artist ever to receive a Grammy nomination in a country category, and Orville Peck, who explains his choice to wear a mask with fringe in the trailer:"My mask allows me to be more vulnerable and share my perspective as a gay country artist.
Using their undeniable talent, Allen, Guyton and Peck will bring back singers who will compete for a"life-changing prize from Apple Music," according to Witherspoon.
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