'How to Properly Implement GDPR for Customer Communications'cc: ApKandola cybersecurity saas
for SaaS apps, and this one is all about GDPR and customer communications. GDPR and similar regulations cover all communications from a company to its customers and prospects, including marketing and transactional notifications. If you are considering sending notifications to the users of your SaaS application, whether via email, push, or a Slack bot, you need to keep GDPR in mind when building your service.
While the tech giants have been the primary target of the EU compliance bodies so far, all SaaS companies could be checked for compliance with GDPR in the future. Because most SaaS products send customer communications that include personal and identifiable information, it’s critical to be in compliance to avoid potentially massive fines.
The privacy policy also needs to cover your customer communications, including marketing and transactional emails, push notifications, and other types of notifications, as they form an integral part of your SaaS application. Make sure you are transparent about customer notifications in the policy. This includes listing third-party services you might be using for notifications, retention periods for notification data, and ways to access the notification preferences.
To keep more users subscribed , let them choose which channels or, even better, which specific notification types to opt-out of.When it comes to data storage, the GDPR stresses the importance of cybersecurity best practices. If your SaaS company stores data on physical servers, then you need to control physical access. And if you take the more modern approach of storing data in the cloud, the storage services themselves need to be compliant with EU-based policies.