While much of the spotlight is frequently on corporate executives and brand managers during interviews, much of the work is frequently done behind the scenes by PR pros. Know more:
WHILE much of the spotlight is frequently on corporate executives and brand managers during interviews, much of the work is frequently done behind the scenes by PR pros.
While inexperienced PR practitioners often blame the content creators, more savvy ones understand that media is not limited to asking questions about the topics you’ve sent them in the pre-interview background material. In addition, they should understand that once an interview begins, the interviewer is in control.
• Make up for mistakes. Once you mess up, and realize it, “it’s worth asking the reporter to hold off reporting the offending information. Some will agree, others won’t. What can work is “offering an exclusive as a sweetener to a cooperative media. • If a media member makes a statement during the interview that you disagree with, say so. Remaining quiet “could give the impression that you agree.”Reviewing the interview
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