How do you make money in the emerging creator economy? Who better to answer this question than street-level entrepreneurs who were on duty working the show floor and environs on June 22 at Vidcon, …
How do you make money in the emerging creator economy? Who better to answer this question than street-level entrepreneurs who were on duty working the show floor and environs on June 22 atIf you’re going to hawk a product or service all day at a convention, you’d better master the 60-second pitch.
“We see it as a tool. People can use it as a tool. Even animators, we work directly with animators, and they use it as a tool to really cut out a lot of that hard work that can now focus on the elements of their craft that can involve like polishing and making things really refined. But as to where we’re going with generative AI, we’re about to announce a new product of ours, generative AI animation. And so we think about how easy it would be to do just input text alone, and create animation.
“The likes of streamyard, some of these other platforms that allow, because we’re not we’re not competing with the YouTubes and the Twitch of the world. You’re using our platform, so it looks more professional when you’re producing your content on those platforms. Right. So I think it’s a differentiator, right? I could be in my basement with a phone or I could be having very high quality video with my branding, call to actions, brand deals, things like that,” he said.
From Mike Diaz, longtime staffer at the Mogul Moves merchandise company run by prominent YouTuber Lugwig Ahgren. “We were thinking about the idea of adding on more clients and what that looked like. And I think we ultimately decided that the scale-up to have a company that’s profitable and that is just making merch for other people is only really profitable in a meaningful way at a very high number, which is what we didn’t want to do. So this is more of like, we make more boutique-esque like cut-and-sew items for a small number of creators now. So that’s what we do.
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